Interview with Sara of Filemon Kid:

Today we have a special interview for you with the very sweet Sara of Filemon Kid. The autumn/ winter collection from this Swedish brand is released today and we are in love with every piece! (organic cotton, raccoons, leopards, unisex pieces, ultra soft and cozy fabrics...what's not to love!)

Without further ado, take it away Sara!

What is your inspiration for your current collection?
I always have nature and color as an inspiration! For this collection I had "Sumatra" as the original inspiration but it ended up somewhere else, in a good way.

How do you brainstorm ideas for new collections?
Usually I have had time to "kill some darlings" previously, sometimes you have to reject things you really like since they make the collection less cohesive. When it is time to sketch on a new collection I usually pick up some old sketches and see if there is something there to work with and build around. Then we make a theme to base the collection on (could be a country, continent, fairytale, element, etc.). However I'm not very strict with following the theme but use it more as a general guide.

Describe your typical work day.
The first thing I do when I wake up is to check and answer e-mails. I usually work from home and I have to take a break to drop my kids off at playschool. When I get back home the real work begins! I'm afraid that there aren't any "typical days", they are all very different. My favorite type of workday is when I have time to do some sketching, you would be surprised how few of those days there are. I take another break in the late afternoon to pick up my children again, when I have put them to bed I start the work again and continue until I go to bed.

How did you get where you are today as a designer?
​I actually worked as a shoe designer for several years at a large company before I founded Filemon Kid. When I had my second baby I realized I would like to focus more on my own creativity and less on somebody else's commercial visions. I quit my job and started Filemon Kid.

Any advice for budding designers?
March to the beat of your own drum. It's easy to get caught up and lose yourself in current trends and start designing what you think the mass would want. Its better to stay true to your own style and visions.

Coffee, tea or neither?
Both, and lots of it!

We'll be highlighting interviews with our designers throughout this blog, so stay tuned for more!